The combined data set included in the latest ML platform version provides ABM marketers with insights into account purchase propensity
New York, December 14, 2021 (GLOBE NEWSWIRE) - Madison Logic, the world’s leading digital customer marketing (ABM) platform, announced the latest version of its ML platform with ML Insights, the most comprehensive signal of purchase intent, using an integrated Data sets to facilitate the intelligence needed to accelerate customer engagement and sales conversion in the market.
ML Insights unifies three powerful signals under one umbrella to create a holistic view of the companies with the highest buying propensity. These signals include:
B2B research enables marketers to use third-party signals to understand the market accounts of web content using specific products or solutions on thousands of websites
Install Base leverages the account’s technical investment in complementary or competitive hardware and software applications, focusing on the accounts most likely to be purchased
Historical performance reveals goals and buying centers that actively participate in relevant content and advertising
Tom O'Regan, Chief Executive Officer of Madison Logic, said: “All software organizations are implementing customer-based strategies, and the market has never been more competitive in driving sales.” Get a deeper understanding of the customers in the market and know that these customers Who is positioned in the middle, provides marketers with the greatest opportunity to differentiate and gain advantages in order to shorten the sales cycle. "
With ML Insights, proprietary historical performance data can be obtained to help customers better understand how often their accounts are positioned across multiple digital channels and which key roles are selected in the procurement committee. This performance data is updated weekly, highlighting how the buying committee in the target customer participates across channels to optimize the highest conversion rate.
Madison Logic beta customers using ML Insights achieved a significant return on investment, with an average increase in customer engagement of 32%, resulting in a 19% increase in pipeline volume. ML Platform customers who use ML Insights can determine which companies are most suitable to participate and which content is most likely to accelerate conversion. ML Insights unlocks data-driven optimization recommendations in the following ways:
Monitor market activity to find gaps in buyer and seller behavior
Detect changes in target customers’ adoption of technology
Prioritize the engagement strategies of specific accounts and roles in these accounts throughout the buyer’s journey
"Compared to what we have done in the past, ML Insights allows us to identify the organizations most likely to purchase digital transformation solutions in the aviation market," said Michael Walsh, vice president and head of global marketing at IBS Software. "This provides us with the intelligence we need to effectively market to the customers we want to participate in. Madison Logic allows us to have a clearer understanding of who we are targeting, what to say, and when to say it."
As a global leader in digital account-based marketing, Madison Logic provides account intelligence, multi-channel media activation and best-in-class measurement for growth marketers. Strong integration with LinkedIn Marketing Solutions and an important strategic partnership with Merkle B2B, the world’s first end-to-end integrated B2B agency, enables all three organizations to work together and enables customers to measure three marketing on one platform A unified integrated platform for channel digital marketing performance.
"Our customers need to provide a single source of truth for the accounts most likely to purchase," said Merkle | Global CEO Bob Ray. Director of DWA and Merkle B2B global agency services. “Today’s announcement enhances our clients’ account prioritization capabilities through the proprietary insights provided by Madison Logic. This enhanced intelligence layer provides our mutual clients with the necessary data to identify market buyers on a global scale. Never before has it been faster to seamlessly execute ABM strategies and achieve a higher return on investment."
The collaboration between Madison Logic and Merkle B2B brings together insights from Madison Logic’s machine learning data cloud and Merkle B2B’s identity solutions to identify and prioritize customers’ most active buyers.
Madison Logic enables B2B marketers to convert their best customers faster by finding and interacting with the most influential individuals throughout the buyer journey. For more information, please visit madisonlogic.com/solutions/ml-insights.
Account Manager, Kiteshan Public Relations
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Featured Image of Madison Logic
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